If you are trying to create attention and be remembered in the infinite sea of voice talent on social media, below are 7 overused (and underachieving) phrases you should consider removing from your LinkedIn headline ASAP:

1) Professional
It’s understood that if you offer a service, and you charge money for it, then you are a professional at it. Including “professional” in your headline may actually suggest the contrary. Your on-line presence made up of your logo, website, copy, content, and social media following all factor in to how credible you are perceived in the market.

2) Experienced
It’s understood that if you offer a service and you charge money for it, then you are experienced at it. Including “experienced” in your headline may actually suggest the contrary. Your credits establish your work experience the best.

3) Broadcast-quality
Every talent is SUPPOSED to have quality audio. Saying that you have “broadcast-quality audio” is like a grocery store or restaurant saying they have “edible food.” If you don’t actually DELIVER pristine audio, it doesn’t matter what you say in your headline, because your client will be the ultimate judge.

4) Fast
A lot of folks swing and miss with this. Fast according to who? You? Some folks are even saying “24-48 hours,” which for a producer under a deadline, is considered a snail’s pace. As the VP of a national production house, we had talent who could consistently deliver in 1-3 hours.

5) Freelance
No matter how you slice it, this is code for “amateur.” Would you go to a “freelance” cardiologist?

6) Emerging
No matter how you slice it, this is code for “amateur.” Would you go to an “emerging” dentist?

7) Aspiring
No matter how you slice it, this is code for “amateur.” Would you fly with an “aspiring” pilot?

So that begs the question. . .

If you remove the aforementioned, what should you include instead?

Here are a few options:

1) Your brand, slogan or tagline. Don’t have one? That’s another kettle of fish.
2) The type(s) of voice work you do best (i.e., Commercials, Narration, IVR, etc.)
3) Words that describe your voiceprint (i.e., Conversational, Deep, Sultry, etc.)
4) Your most prestigious credit(s)(i.e., I am the voice of _______________.)

Hope this perspective and supporting information helps!

Happy hunting!