This one is for all the skeptics, the cynics, and the slow-rollers. . .

I get asked all the time, “Does this whole social media network growth and content marketing thing work?”

The primary purpose of growing your network on social media and content marketing is to CAPTURE ATTENTION.

Like it or not, in today’s marketplace, that attention is the initial metric by which you are measured to determine if you are a credible vendor.

That attention allows you the opportunity to cultivate relationships with your connections.

Those relationships allow you the opportunity to convert some of those connections to paid clients.

So whether it’s this post. . .

Or posts shared previously. . .

Each time you stop the scroll to view. . .

Each time you tap that like button. . .

Each time you offer up a comment. . .

Each time you send me a DM. . .

Know that through a series of hundreds, or even thousands, of intentional actions that were taken long before you did any of the above. . .

I MADE THAT HAPPEN.

And I can show YOU exactly how I do it, so YOU can make it happen.

But what do I know?

I only cultivated my social media network to the point where I could generate enough income that I could walk away from a fat-salaried 27 year career working for someone else.

And over the last 5 years, I have worked directly with a couple hundred entrepreneurs as their one-on-one marketing coach.

(IYKYK. If you don’t, you should.)